Selling Your Home
Just as with buying, selling a home is one of the largest financial transactions most people will conduct in their lifetime, which is why 87% of sellers select an agent to be their guide.
As your Real Estate Specialist, Laura Kellam will sell your home quickly and for the best price due to her knowledge of broader market trends and her familiarity with the sale prices of other similar houses nearby.
“If you are selling your property, my commitment to you is that I will handle the process with an unsurpassed level of care, professionalism and refined expertise. Often, the sale of a property is so much more than just a “transaction” for the selling homeowner. Whether you have 5 years or 50 years of history with that property, I understand that it is a unique relationship. It is my honor and privilege, as well as my refined niche, to work with each seller and the precious history as its own unique process; and I also vow to always treat you and your prized property with great respect, care and expertise.”
— LAURA KELLAM
As your skilled agent Laura will:
Help determine a market-competitive asking price
Offer recommendations on how to prepare your home to attract attention
Market your home to people who are most likely to buy your home
List your property on the Multiple Listing Service, so buyers can easily find it online
Represent your needs as the seller and negotiate the best deal possible
Help you navigate appraisals, inspections, home repairs, title, mortgage, home warranty, insurance, and more
Be readily available to take your calls and answer any questions
RealVitalize Your Home
Participation in the RealVitalize program can help maximize your home sale's price. From there, the cost of your project is deducted from the proceeds of the sale of your home*, with no interest, markups, or fees.
FAQs
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Just as with buying, selling a home is one of the largest financial transactions most people will conduct in their lifetime, which is why 87% of sellers select an agent to be their guide¹.
Real estate agents know how to sell your home quickly and for the best price due to their knowledge of broader market trends and their familiarity with the sale prices of other similar houses nearby.
A skilled agent will:
Help determine a market-competitive asking price
Offer recommendations on how to prepare your home to attract attention
Market your home to people who are most likely to buy your home
List your property on the Multiple Listing Service, so buyers can easily find it online
Represent your needs as the seller and negotiate the best deal possible
Help you navigate appraisals, inspections, home repairs, title, mortgage, home warranty, insurance, and more
Be readily available to take your calls and answer any questions
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Preparing Your Home for Sale
Your agent will assist you in preparing your home for sale, including recommendations for deep cleaning, decluttering, handling cosmetic maintenance issues and fixing any known problems with the home.
If you are not already working with one of our agents, you can find one here. During this time your agent will additionally help you gather all the paperwork that you will need to expedite the closing once you have an acceptable offer.
Determining an Asking Price
There are many factors that impact the list price of a home: location, condition, amenities, supply and demand, as well as local and global market conditions. Your agent can provide a thorough market analysis of your home so you will be able to come up with a realistic, competitive pricing strategy.
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Intelligent pricing is one of the most critical aspects of a successful sale – no matter how perfect your home is, you’ll miss out on potential buyers if its price doesn’t align with similar properties selling in your market. Your Coldwell Banker® affiliated agent will thoroughly assess your home and optimally price it in relation to market factors and local competition to generate the most interest from buyers and their agents.
Your agent will prepare comparative market analysis (CMA), a report that pulls data from sales activity in your area and offers intelligence on homes similar to yours. The CMA will be used to establish an ideal listing price that both meets your financial needs and appeals to buyers.
Key CMA data includes:
Comparable properties in your area that recently sold and failed to sell
Pending sales in your area
Comparable active listings in your area
Throughout the selling process you are likely to receive competing offers or offers below your asking price. Your Coldwell Banker® affiliated agent will leverage your input and their expertise to negotiate on your behalf, building the strongest possible case for your home to secure top dollar.
What People Are Saying
Laura pulled off a miracle for us. She helped us buy a newly renovated home for the lowest price per square foot in our area while, at the same time, she sold ours (before it even officially went on the market) for the highest! She is extremely knowledgeable, works tirelessly and, most importantly, cares deeply about you/your needs.
— Andrea & Joe
“I can not say enough about Laura and her passion to help others find what they are looking for. Laura has helped me with my three homes now, and each time she goes above and beyond to make sure that I am happy.” I have always had total confidence in her and her selections on what she believes are the right fit. She took all of the stress away.”
— Chris P.
“Laura is an awesome realtor who knows her market extremely well; she is diligent, responsive, and yet very patient with her clients. She is professional, knowledgable, great with counsel and an amazing negotiator. In our particular case as a buyer of a home, there were many rough spots on the road to closing and in every instance Laura was a great help.”